A common question I get asked is just what the heck is a "robots.txt" file and what good is it? Well, in some ways it can be the most important file you have, but it's often overlooked and disregarded. It's important in that making a mistake...
If you are a seasoned webmaster you no doubt know the power and importance of proper search engine optimization (SEO). But SEO is not that easy a skill to conquer, and a confusing one at that. Much like getting opinions from doctors, query five different...
Direct linking to your merchant’s affiliate is back in vogue again. The lazy man’s method to making (or trying to make) a quick buck, linking directly to a merchant site from a paid ad on search engines, was disallowed by the likes of Google and...
One the most important and often overlooked ingredients in creating a successful website is link building; that is getting other websites to link back to yours. Conventional link building techniques have focused on asking for links, trading links and purchasing links off other websites. But let’s...
ere is a pretty interesting read from the Times online on Google and the privacy concern. I like Google, I use Google, I think they have some great apps, a great search engine, but at some point you have to draw the line with how...
If you read through some of the webmaster forums, you’ll find this scenario happening over and over again: A new webmaster creates a site that within a week or so gets indexed by Google with strong rankings for many of its top keywords, only to...
For those of you who use Yahoo Search Marketing in the UK, this week Yahoo will be implementing the same ad quality score technology that was put into place in the U.S. back in February. That means that Yahoo Search Marketing (YSM) ads will no longer...